It’s official! in-cosmetics Brasil announces date

By Andrew MCDOUGALL

- Last updated on GMT

It’s official! in-cosmetics Brasil announces date
Having established itself in Europe with its ingredients show, and successfully launched in Asia too, Reed exhibitions is taking the in-cosmetics brand to Brasil to focus on South American personal care ingredients.

The in-cosmetics Brasil event will take place at the World Trade Centre in São Paulo from 9-10 September 2014, having received a lot of support since it was announced to exhibitors at in-cosmetics in Paris last month.

Organisers say that over 90 exhibitors are already placed on the floorplan, and has seen support from local suppliers as well as international players.

Response

“The enormously positive response to in-cosmetics Brasil shows the demand for an event that focuses exclusively on cosmetic and personal care ingredients,”​ explains Lucy Gillam, Exhibition Director.”

“Latin American R&D professionals visiting this show will find the widest range of innovative ingredients on display. Exhibitors will also present market-leading Innovation Seminars to communicate the latest product developments and technologies.”

Local players have voiced their support of having the industry coming to its back garden, whilst overseas exhibitors see it as a great chance to expand and strengthen their presence in a very attractive market with big potential.

Beauty product sales in Brazil hit $42 billion in 2012; and over the past 17 years, the Brazilian Cosmetics, Toiletries and Fragrance (CT&F) industry has experienced annual average growth of 10 percent, putting it on a pace to overtake Japan as the world’s second-largest beauty market within a few years.

Collaboration

The show has also been organised with ABIHPEC (Brazilian Association of the Cosmetic Toiletry and Fragrance Industry) which organiser Gillam says is a further sign of the strong local support for the event and will guarantee access to over 2,300 Brazilian cosmetics manufacturers.

João Carlos Basilio, ABIHPEC’s president commented “ABIHPEC works for the strengthening of the Brazilian market and consolidation of these industries in the international market. in-cosmetics Brasil will have all the support of ABIHPEC, in order to have a great event.”

In addition to Brazilian brands, in-cosmetics Brasil will also target selected buyers and senior R&D professionals from other key Latin American markets, in particular Columbia, Venezuela, Argentina and Peru.

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