Dupont Innovation Awards gives nod to Gillette Razor packaging

By Simon Pitman contact

- Last updated on GMT

Related tags: Polyethylene terephthalate

Dupont Innovation Awards gives nod to Gillette Razor packaging
Dupont’s 25th annual Innovation Awards for packaging awarded Gold to designer Placon for its Gillette Razor packaging, giving the brand one of the top prizes in the prestigious packaging competition.

“Twenty-five years ago we saw the DuPont Awards for Packaging Innovation program as an opportunity to connect with this vibrant industry and to champion collaboration as a critical component in innovation,”​ said William Harvey, president of DuPont Packaging & Industrial Polymers.

“Twenty-five years later – as we look back at breakthrough winners and celebrate this year’s winners – it’s clear that collaboration remains central to bringing innovation to market.”

Aim was to create a 'frustration-free' blister pack

Gillette collaborated with Placon with the aim of creating a ‘frustration-free blister package for Venus & Olay Razors for women.

The packaging incorporates a perforation/finger tab opening, together with a thermoformed inn tray that has been created using 50 percent post-consumer recycled PET material all razor components in multiple-sized cavities.

Likewise, the lid has also been specially designed to be heat-sealed on a curve, utilizing a proprietary film and ink chemistry that is said to withstand the direct heat required to seal the lid to the blister, in turn reducing processing costs and helping to improve the carbon footprint. 

Eco-friendly design

Likewise, the design is also said to shed approximately 29 percent of its plastic compared to the previous previous packaging, while also eliminating polyvinyl chloride (PVC) in favor of highly recyclable polyethylene terephthalate (PET).

The top Diamond prize went to UK-based design firm pi global for AidPod, a packaging and distribution platform that helps to deliver life-saving medicine to remote sub-Saharan villages.

The packaging innovation has been designed as part of a venture with the Coca-Cola Company distribution network to get medicines and instructions to remote areas. As part of this, the AidPod is a self-contained anti-diarrheal kit that tucks between bottles in Coca-Cola crates. 

Related topics: Packaging & Design

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