British Bulldog eyes US expansion with new men’s grooming lines

The new products include a specialist skin care product for sensitive skin, a shower gel and an anti-aging moisturizer said to deliver younger looking skin in four weeks.

The Shower Gel is packed with 7 essential oils to give a fresh and minty fragrance, whilst aloe vera and menthol are added to clean and invigorate the skin.

The Anti-Aging Moisturiser is dermatologically tested and has a non-greasy formula designed to target wrinkles and fine lines. It contains natural ingredients including tannic acid from oak apple, botanical silicon from millet seed, vitamin E and a blend of five essential oils.

Award winner​

Making up the trio is Bulldog’s Sensitive Moisturizer which recently won a Men’s Health grooming award in New York. It contains green tea, green algae, konjac mannan and vitamin E to help rehydrate sensitive skin.

The award win marks the second year in a row that Bulldog has been honored by the men’s lifestyle magazine brand, and offers great brand exposure.

This award adds to Bulldog’s list of worldwide product awards, which include; ‘Best Anti-Ageing Product’ in Men’s Health Spain’s 2013 Grooming Awards, ‘Best Shave Gel’ in Men’s Health USA’s 2012 Grooming Awards, ‘Best Face Wash’ in ShortList's 2012 Grooming Awards and in 2011 ‘Best Face / Eye Cream’ in Sweden’s King Magazine.

The new trio of products will be available at selected Whole Foods Market stores and online from May 2013.

Travel target​

The men’s grooming trend in the US isn’t the only one the men’s care maker is targeting either. Travel retail has also emerged as an opportunity for Bulldog and it has also released its new travel set.

The “One Step At A Time” set is only available in the UK at present and comprises of a travel tin with mini versions of Bulldog’s Original Face Wash, Original Shave Gel and Original Moisturiser.

Bulldog founder, Simon Duffy explains that it is a great chance to expand the Bulldog brand in a different arena, targeting the man on-the-go and making it convenient for consumers who travel often or occasionally.