Adrenalina and Selena Gomez battle it out over fragrance license

By Simon Pitman contact

- Last updated on GMT

Adrenalina and Selena Gomez battle it out over fragrance license

Related tags: Lawsuit

Fragrance licensing company Adrenalina recently sued Selena Gomez, claiming she had not fulfilled licensing obligations, while the starlet has now turned it into a courtroom battle by counter-suing.

Last month Adrenalina, which has now gone out of business, filed a court paper claiming that Disney A-lister Gomez had gone back on a contract that tied her in to public appearances to promote the fragrance, after she cited a manufacturing dispute as the reason for being a no-show.

The company says it spent in excess of $2 million to develop, manufacture and promote the fragrance line that bears the singer’s image.

"Through a combination of Adrenalina's efforts in supporting the brand through activities online, mailer campaigns, and in-store brand features at Macy's 700 stores, Adrenalina succeeded in having the Selena Gomez perfume brand rank in the top 20 with Macy's during the spring/summer of 2012,"​ the company stated in legal papers filed in Los Angeles Superior Court.

Contractual obligations to promote the fragrance

Further to the promotion of the fragrance line, the company says that it also ran a competition that involved fans having a say in the development of the Gomez fragrance line.

Further to this, Andrenalina said that Gomez did not show up for a scheduled appearance to promote the fragrance line at Macy’s in Miami, while she also failed in obligations to promote the line throughout the Mexico market.

In March this year, Adrenalina said it received a letter from Gomez’s management company, July Moon, stating that Gomez would be terminating her contract to promote the fragrance within 30 days.

The letter highlighted a breach of various contract provisions, including a law suit against Adrenalina by the fragrance manufacturer Victory International, claiming it was owed $1.2m for the production of the Gomez fragrance line.

Adrenalina counter-sues

The Adrenalina law suit cites Gomez and July Moon as being liable for injunctive relief.

The latest twist in the legal wrangle has seen Gomez counter sue this week, has filed a law suit counter suing Andrenalina to the tune of $5.2m.

In the court papers, Gomez claims that the now defunct Andrenalina owes her this sum of money due to the fact that the company went out of business, which meant that her contract and potential earnings fell apart.

Related topics: Business & Financial

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