Bell opens up new center for research in Mexico

By Simon Pitman contact

- Last updated on GMT

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Bell opens up new center for research in Mexico
Bell Flavors and Fragrances has opened up a new innovation center to complement its manufacturing operations in Guadalajara, Mexico, aimed at increasing product roll out in the fast growing Latin America market.

The company says that the facility, known as Centro Innovación Bell (CIB), will server to bring the next generation of ingredients to the market, developed on the back of state of the art technology.

The 900 square meter facility has also been constructed utilizing ‘green’ building technologies, and has secured LEED rated systems, in line with the company’s ambitions to reduce its carbon footprint in ever aspect of product development and manufacturing.

A hub for Latin American ingredient development

The center has been designed as a hub for the both the important Mexican market, together with other fast-growing key markets throughout the Latin America region.

As well as kitchen facilities and creation labs dedicated to the development of flavor ingredients, the facility also includes two fragrance laboratories offering capabilities in creation and application testing of fragrances for the personal care and cosmetics categories

The laboratories are also accompanied by a consumer product sensory laboratory, which is dedicated to the testing of both flavors and fragrances directly on consumer testing groups and individuals.

Green construction throughout

¨This is a very exciting opportunity for our company here in Mexico; we believe very much in the Mexican market and our key partners in Mexico, and this investment reassures them we are investing in the future,¨​ said Michael Natale, general manager, Bell Mexico.  

The facility was designed by Pimential Architects, with what Bell refers to as a minimalist and clean approach that carries through the ambition of sustainability and green construction throughout.

This includes a ‘green wall’, with over 500 plants , with the aim of providing up to 80 square meter of purified air a day, as well as serving to cool the building, together with 20 sun roof domes, to provide enhanced natural light and reduce the need for artificial light.

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