Croda launches sensory sun protection range alongside educational campaign

By Andrew McDougall and Michelle Yeomans

- Last updated on GMT

Related tags: Marketing

Ingredients supplier Croda has developed its range of Solaveil Sensation products with a focus on the sensory benefits, thanks to new in-house testing, and presented these findings at the in-cosmetics show in Paris.

The annual in-cosmetics event is a great opportunity for ingredient suppliers to showcase their latest innovations, and marketing manager Helene Hine took the time to speak to CosmeticsDesign-Europe.com about the Solaveil range.

Hine explained how Croda compared the sensory benefits of Solaveil Sensation with existing products in its portfolio to develop the new range.

On top of this, the UK-based company has also launched its consumer education campaign with a dedicated website, app and social media sites, to help better educate consumers about the need for sun protection.

Related topics: Formulation & Science

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