'Ergo Essence' and 'Chitin-Glucan Complex' are proprietary ingredients extracted from mushrooms that contain naturally high concentrations of L-Ergothioneine (Ergo), Ergocalciferol (vitamin D2), that Entia research has shown to play an important role in cell health and rejuvenation.
Developed in conjunction with its academic research partners, Entia expects to begin incorporating these new '100 percent USDA Organic' ingredients into its expanded GROH hair care and cosmetics line which is set to be launched on the market later this year.
According to a company spokesperson; "The biological importance of Ergo and vitamin D2 in cell proliferation, protection, and anti-aging is significant and we are excited about the upcoming national rollout and the revenue opportunity that lies ahead."
The organic certification conducted by Oregon Tilth (OTCO), allows Entia to use the "100 percent USDA Organic" seal in the marketing and packaging of its Ergo-D2, Ergo Essence, and Chitin-Glucan Complex ingredients and the products that contain them.
OTCO is an internationally recognized symbol of organic integrity that verifies strict production standards with on-site inspections and legally binding contracts to protect the producers and buyers of organic products.
"Based on the feedback we have been receiving from our GROH test marketing at several leading salon chains, we are confident that beauty professionals and their customers will quickly understand and appreciate the benefits of these all natural products," says Entia CEO, Marvin S. Hausman.
Natural ingredients in demand
Laboratoires Serobiologiques (LS) is another company to have recently developed an active around maitake mushroom extract which it claims has dual anti-aging properties and helps skin counteract stress.
Growth in the naturally-derived segment is expected to reach nearly four percent CAGR through 2013, and the leading product is said to be alkyl polyglucoside (APG), which is manufactured from plant-derived materials such as vegetable oils and starch.
Specialty emollients and conditioning proteins are some of the most widely used ingredients in personal care, and are seeing a strong shift away from animal-based to plant-derived ingredients for skin and hair products.