Beauty e-tailer gets physical with flagship store in Orange County

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In a refreshing change, online retailer Beauty Encounter has decided to add a traditional bricks and mortar channel to its online presence with opening of a new flagship store in Orange County.

In a world that is seemingly moving more online, the e-tailer has announced the opening of its retail store located in Fountain Valley, CA, as an extension of their online business, providing local consumers with the convenience of shopping a broad spectrum of brands ranging from drugstore to department store brands in a one stop shop.

The 1,200 square feet store offers 40,000 products from over 1,100 brands to choose from, with the offerings of the site mirroring that of the store including the promotions.

Many locals have hailed this shop as one of OC's ‘hidden gems’ as they are able to beat the crowds and the lines while still being able to get the products they love.

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