The Natural & Organic Cosmetic Alliance to hold first meeting

By Simon Pitman

- Last updated on GMT

Related tags: Cosmetics

The newly formed Natural and Organic Cosmetic Alliance (NOCA) is to hold its first meeting in Boston on September 22nd, with the aim of laying out its vision for the category.

The organization says it wants to seriously address the issues of organic and natural personal care products in the North America region and the intention is to be incorporated and fully operational by the start of the Expo West event, to be held in California in March.

“There has been discussion since 2001 about this sort of organization,”​ said founding member Gay Timmons, who is also founder of Oh, Oh Organic.

“With the advent of ISO working on organic and natural cosmetic standards and with the looming proposed regulation for cosmetics under FDA plus the need to have someone actively on the NSF group, this industry needed a cohesive voice. We hope to accomplish that.”

A resource for the industry and consumers

The aim is to also make the organization a real resource for the industry and consumers alike, with Timmons hinting that there are already discussions afoot to devote a part of its website to answering consumer questions about the category.

Founder members already include Aubrey Cosmetics, California Baby, Derma-E, Oh, Oh Organic, The Soap Makers Guild, W.S. Badger, Derma-E and Weleda, with the aim of the meeting to add to these ranks.

The event will take place at 9am in the Baltimore Marriott Inner Harbor, with the agenda and discussion aimed at building a strong trade association to promote ‘truly’ organic and natural personal care products.

The agenda for the meeting will include:

  • An introduction to NOCA
  • Recruite founding members
  • Raise seed money
  • Feedback on what the industry wants

“Let’s create a voice of integrity to support the brands, suppliers, manufacturers, and finally educate the consumers about the important differences and sustainable goals of the Natural and Organic Cosmetic trade,”​ NOCA said in its official statement.

For further information about the organization and the up and coming event, please click here​.

Related topics: Business & Financial

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