Can the nutricosmetic market finally crack the US?

By Ameann DeJohn

- Last updated on GMT

Related tags Nutrition

Despite trending high with European and Japanese consumers, the US market for nutricosmetics has always trailed, although North American consumers are now noticing convenient functional food, beverage and supplements with beauty from within benefits.

This trend prevails as consumers realize that a healthy diet and clinically tested skin care formulas are not enough to win the anti-aging battle, according to a global nutricosmetics consultant.


Paula Simpson states, “nutricosmetics are essentially a hybrid between personal care, nutrition and nutraceuticals.”


“Unlike topical interventions, efficacious oral formulations may work systemically to promote optimal skin cellular turnover and support immune defense against primary stressors that can damage and prematurely age the skin.”


Top Trends for Nutricosmetics


In her top trends presentation at SupplySide Marketplace, Simpson predicts polyphenolics, high flavanol cocoa, polypodium leucotomos, tocopherol, and carotenoid will be the ingredients to look for in successful beauty from within products.


Oligonol, a polyphenol extracted from green tea and lychee fruit features clinically tested results on reduction in freckles and improvement in skin texture.  Lychee fruit has been recognized for centuries in China for its health and beauty-promoting qualities.


Danielle Bernardo at Maypro Industries notes, By delivering more blood to the heart and skin, Oligonol helps to improve blood circulation.”


“As a result of this, it has many dermatological benefits such as: protection against UV rays, and slowing down the process of skin wrinkling.”


Oligonol received a Nutracon award as “Top Science-Backed Product of the Year” in 2008 and the Scientific Excellence Award at SupplySide West 2011.  


Bernardo states, “It can be used in many different applications such as an anti-aging supplements, food and beverage products especially teas for beauty as well as soaps and shower gels.”


Nutricosmetics play an important role in hydration, structural deteriation, photo protection, and dermal healing. The challenge will be in creating awareness for these successful nutricosmetic or beauty from within ingredients.

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