It's a kind of Majic! Breakthrough eye shadow technology launched

By Michelle Yeomans

- Last updated on GMT

It's a kind of Majic! Breakthrough eye shadow technology launched

Related tags: Cosmetics

According to the founder of Majic Beauty International, Rocky Mammone, its new applicator featuring heat transfer technology that delivers dramatic eye shadow in 10 seconds is a ‘breakthrough in the art and science of cosmetics.’

As new ways of using heat transfer technology become ever more apparent in the industry, Australian inventor Mammone introduced the ‘Eye Majic’ applicator to the market for those wanting the drama of beautiful eyes without the time or expense of a professional makeup artist.

Eye Majic is the world’s first complete eye shadow application which allows users to apply eye shadow without brushes and pots sponges or experience​.”

The eye makeup application system only introduced onto the US market this year is also available in Australia, Canada, New Zealand, France, Spain, Netherlands/Benelux and Monaco.

How it works

According to Mammone, this is the first time the industry has seen dramatic eyeshadow effects by simply using the natural heat of their skin to transfer eye shadow color from a single applicator.

The application is also said to eliminate the expense of multiple brushes and pots required to achieve a professional look, while any error can easily be rectified by blending with the back of the applicator.

In terms of design, teflon layers ensure that the powder is fixed and supported to the applicator without heat or liquid while the cosmetic powders are industry standard so that users can keep up with the latest colors, fashions, trends and designs.

Any more information on how the technology upholds and transfers the powder directly onto the eye area without any mess or spillage has been purposely kept under wraps.

Industry eager to get on board...

A reason for this may be, as pointed out by European distributor of ‘Eye Majic’ Milan Dinga, to CosmeticsDesign.com USA that “L’Oreal engineers have already been in touch for the company’s secret on how to keep the powder on the applicator​.”

Dinga also reveals that other industry professionals have also tried to copy or patent the shape or design of the applicator to no avail.

This product is unique to the market as it has been skilfully developed by the founder, any other attempts to replicate it have to our knowledge been unsuccessful​.”

Related topics: Market Trends, Color Cosmetics

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