BASF taps into consumer need to differentiate with new hair care ingredients

By Andrew McDougall

- Last updated on GMT

Related tags: Hair care

Consumers want to differentiate from one another by using specific hair care products with needs ranging from protecting and repairing hair, to strengthening and straightening hair, according to chemical company BASF.

Cosmetics Design met up with Ulrich Issberner at the in-cosmetics trade show in Barcelona to discuss the latest trends, as well as the company’s new launches in the hair care sector.

The first is a new straightening ingredient designed to help relax the hair, targeted at the ethnic hair care market.

The second is a new thickening agent, designed for maximum stiffness and hold, which Issberner explains meets the consumer demand for more effective hair styling products.

Related topics: Market Trends, Hair Care

Related news

Related products

show more

The Hair Exposome solution: SymHair® Shield

The Hair Exposome solution: SymHair® Shield

Symrise | 10-Sep-2019 | Product Brochure

External pollution refers mainly to airborne particles. Pollution dust and particles deposit onto the hair day after day and cause damage to the hair fiber.



SABINSA | 06-Sep-2019 | Data Sheet

Patented technology yields the novel probiotic metabolite, LactoSporin®. Derived from Bacillus coagulans MTCC 5856, but with no live cells, LactoSporin...

New, Modern Hair Conditioning Ingredient

New, Modern Hair Conditioning Ingredient

Stepan Company | 23-Aug-2019 | Product Brochure

Two of the most common cationic hair conditioning agents, behentrimonium chloride (BTAC) and cetrimonium chloride (CETAC), have been under scrutiny due...

Related suppliers

Follow us

Featured Events

View more


View more