According to the company, MyChelle advisors will accompany the VISIA Complexion Analysis System at 18 Whole Foods Markets across the country to ensure consumers are receiving an accurate analysis.
The introduction of this advanced technology is, according to MyChelle part of the brand's ambition to provide skin care solutions that answer the needs of consumers and in proving that natural skin care can be effective.
"By offering this unique service in Whole Foods, we are able to form a deeper relationship with our consumers and provide visual proof of the efficacy of our products," says Sarah Eggenberger, MyChelle R&D vice president.
How it works
VISIA is said to provide a complete complexion profile with an eight-point analysis focusing on skin irregularities, wrinkles, texture, p-bacteria, pores, age spots, UV spots, and vascular areas.
With the use of a safe, standard white light with a cross-polarized flash and UV photography, the system measures the skin's surface and subsurface which translates into an in-depth analysis of a customers' skin condition.
Customers are then invited to return at two and four month intervals after the initial skin care recommendation from the MyChelle advisor for a follow up with the VISIA system.
MyChelle develops nontoxic products that blend natural, dermaceutical-grade and bioactive ingredients with advanced technology.