Beiersdorf opens world’s first Eucerin skin institute
Cosmetic company, Beiersdorf has opened up the world’s first Eucerin skin institute in Hamburg. According to the company, the concept will help the Eucerin brand move closer to consumers and strengthen its position as the leading medical skin care brand in German pharmacies.
The institute, located in an old post office building in Hamburg’s Stephansplatz is said to be different from traditional flagship stores, encompassing scientific skin diagnosis and personal consultation as well as individual skin treatment.
As part of a commitment to collaborate with dermatologists and pharmacists, Eucerin is offering this skin competence center as a place to learn about the brand and the subject of skin itself.
“Close dialogue with consumers has always been a part of our research, at the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development,” said Karin Hannig, Head of Eucerin Worldwide.
