Clorox enters into the natural personal care category
Household care player Clorox has entered into the personal care category with the launch of the Güd natural skin care range.
Announcing the move at a recent investor conference, Clorox vice president George Roeth has been inspired by the acquisition of the Burt's Bees business, which the company bought in 2007.
The range, which has been developed on the back of Burt's Bees expertise, has been formulated using natural-based ingredents to produce that will include eight products for the skin care and hair care categories based on three different fragrances.
During the conference, Roeth underlined the fact that the company would try to reach out to the twenty something age bracket, in an attempt to bring them more affordable natural personal care products.
