NPD forecasts strong growth in luxury scents, ensuring fragrant holiday period

By Pooja Kondhia

- Last updated on GMT

Related tags Aroma compound Odor Perfume

The first ten months of 2011 have seen strong double digit growth in the luxury fragrances sector with predictions of further growth for the holiday period ahead, indicates NPD.

According to a new report by market research analyst NPD, between January and October 2011 the fragrances sector experienced healthy growth of ten percent in comparison to the same period last year.

Total sales of prestige fragrances in the US over the ten month period were seen to be $1.7bn with the amount of total units sold up six percent from the year prior at around 30 million.

In line with this, NPD expects the next two months and the holiday period to continue in the same vein. “Heading into holiday, designers and celebrities alike have new and first-time scents slated for launch in the coming months.

"From the looks of it, both fragrance categories will be shining well into fourth quarter​,” commented Karen Grant, vice president, NPD Group.

Premier robust gains

NPD stated that the robust increase in luxury fragrance sales for the first ten months of 2011 is the first year to date gain witnessed in the past three years. Also, the month of October saw the strongest performance since the year 2009.

A further breakdown reveals that male fragrances saw better growth, notching up sales of $539 million, a 12 percent increase.

In comparison female scents, which saw sales of $1.2 billion, experienced a nine percent increase from the same ten month period last year.

Of all product launches in the US for the same time period, the male scent Gucci Guilty Homme was the most successful, topping brand rankings.

Dominating the top five launches, after the male scent, the next four brands were female which include Justin Beiber Someday, Daisy Eau So Fresh, Jimmy Choo and Sensuous Nude.

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