Kao announces name change as it looks to unify organization in major countries

Related tags United states North america Kao

Japanese beauty firm Kao Brands has announced it will change its name to Kao USA in North America as it attempts to operate subsidiaries in this region and Europe as unified organizations in the major countries in which they operate.

The Tokyo-headquartered company has announced the changes will become effective as of the beginning of January 2012.

Bill Gentner, Kao Brands president and CEO explained, "The alignment with Kao's beauty care business will provide us with an opportunity to better harness Kao's global scale and resources for the benefit of consumers and customers in the North American and European markets. It will also provide more career opportunities for people both locally and internationally."

According to Kao,the global management approach will give it more leverage in key markets, and enable Kao to better utilize its combined experience and resources to accelerate the growth of the Kao group in the US and worldwide.

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