Three new categories for the Technological Breakthrough awards formed

The award categories have been rearranged to better reflect the majority of entries that are submitted, which are as follows: fragrance creation and formulation; fragrance ingredients; and digital initiatives according to the organization.

Previously, the award was split into two segments, with one focusing on formulation and the other on packaging.

Sub-categories​

The award for fragrance creation and formulation includes innovations in production or formulation; sustainability efforts as they relate to fragrance creations and formulation; and basic research (fragrance centric).

Fragrance ingredients includes methods of extraction; new ingredients (synthetic or natural); and sustainability innovations.

Digital initiatives includes smart phone apps; computer programs that provide data to assist companies with fragrance development and creation; and interactive information technologies geared to educate and assist consumers in selecting fragrances.

Biannual event​

Organised by the Fragrance Foundation, the awards occur biannually and will be presented next year at the World Perfumery Congress.

Taking place from 12-14 June 2012, the event will be held at the MGM Grand, at Foxwoods Resort in Mashantucket.

As part of the criteria, the technology being submitted must have been introduced in 2011 and currently be on the market. If this is not the case, a notarized letter must be submitted confirming that a signed contract has been executed to launch the entry in 2012.

Companies with entries for the FiFi® Technological Breakthrough of the year awards will be required to make a presentation of their technological breakthrough to a panel of expert judges. The deadline for submission of entries is February 1st, 2012