Euromonitor highlights the most interesting trends in the global cosmetics market
Cosmetics Design spoke to Euromonitor senior research analyst Virginia Lee to find out about some of the most interesting trends in the global cosmetics market, particularly the growing contrasts in the European market.
The European market has been undergoing a great deal of transition in recent years, particularly in view of the marked contrast between growth in the troubled Western European market and the more dynamic Eastern European market.
In this interview Lee points out how this situation is throwing up opportunities, even in the troubled Western European market, where consumers continue to be more price sensitive and budget conscious.
In Eastern Europe growth is helping to fuel significant moves in a range of categoreies. In particular Lee underlines the fact that an aging population in Russia is giving way to growth opportunities, particularly for anti-aging products.
