Labeling company Multi-Color invests in Central and Eastern Europe
Multi-Color is buying the Warsaw headquartered business for a total of PLN26m ($9.3m), while the deal is expected to be sealed by July 1st of this year, when it will be re-named Multi-Color WDH Poland.
The company specializes in the growing area of pressure sensitive labels, a technologically advanced area of the business that Multi-Color is keen to expand its footprint into, to complement its existing operations in that area.
Significant synergies between the two businesses
Cincinnati-based Multi-Color is already a leader in the global label solutions area, supporting some of the world’s biggest brands, primarily in personal care and household, but also in wine, spirits and food. Currently it employs approximately 1,500 staff in 17 operations worldwide.
The Polish company has a similar business model and client base to that of Multi-Color in the US, which is why the company believes it is a good opportunity for it to expand into the new markets it is already established in in the region.
Specifically WDH supplies a number of large consumer products brand owners with international footprints in both the personal care arena, as well as the home care category.
Strategy to expand in China and Central and Eastern Europe
"This acquisition is consistent with our strategy to support international brand owners in more markets, especially developing markets like China and Central and Eastern Europe," said Nigel Vinecombe, president and CEO of Multi-Color
“We are excited about the growth opportunities in Poland and in Central and Eastern Europe and WDH provides MCC with an excellent platform for growth in this region."
Back in 2006 Multi-Color and United Silicone joined forces to provide high speed application of flameless heat transfer decoration to blow molded PET and HDPE containers, commonly used in a variety of personal care applications.
In recent years Multi-Color's patented technology has expanded the market for heat transfer by offering molders and end users more decorating possibilities.