HBA underlines international theme with French morning

By Katie Bird

- Last updated on GMT

HBA underlines international theme with French morning

Related tags International trade

New York-based beauty and personal care show HBA is emphasizing the show’s international focus this year and has organized a French morning as part of its conference program.

As part of the event’s Technical Track, the show has invited Cosmetics Valley to present some of the innovations and developments that the industry in France is working on, under the title ‘French Morning by Cosmetics Valley: Innovation and Sustainable Projects’.

For HBA, the aim is to expose visitors to a wider range of ideas.

“We hope from this French Morning, that they walk away with new innovations and ingredients for their product development plans and processes, fresh thinking in green design, sustainability and cosmetotextiles and insight into measurable cosmetic claims including well-being,” ​a spokesperson for the show told CosmeticsDesign.com USA.

Speakers during the session, which takes place on Thursday June 30, will include representatives from Alban Muller International, Laboratoires Expanscience and Lucas Meyer Cosmetics.

The Technical Track will also include speakers from Coty, Estee Lauder, J&J and Unilever and cover changing global regulations, as well as new actives and technologies that are fueling innovation today.

Track dedicated to expansion into new markets

In addition to the global flavor of the Technical Track, HBA has also organized an International Track, specifically dedicated to helping visitors expand into high growth countries.

Presentations will include an overview of worldwide trends from NPD Group’s Karen Grant, as well as sessions from international brands such as Natura, Amway, and Energizer Personal Care.

HBA is also part of the International Buyers Program for the first time this year, and the show claims this will see delegates from all over the world searching for new suppliers and learning how to successfully import and export.

International Buyers Program

According to the event organizers, the trade show has been selected to participate in this program by the US Department of Commerce International Trade Administration for its position as a leading international event and the high export potential of the cosmetics industry.

The IBP was created to highlight the top international trade opportunities in this country to the international business community, and to match buyers from other nations with suppliers based in the United States,”​ the spokesperson said.

The show itself is likely to benefit from an increased number of international visitors over the next few years, the organizers said.

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