HBA 2011 webinar to preview comprehensive conferencing programme

By Simon Pitman

- Last updated on GMT

Related tags Question Globalization

The organizers of the HBA 2011 event are holding a State of the Industry Preview Webinar next week to highlight the key issues covered by the event’s conference program.

The webinar will take place on Friday June 10 at 10a.m. EST (4pm CET), with all prospective viewers able to subscribe by registering at this link​.

The webinar promises to highlight some of the key topics to be addressed during the HBA Global Conference, which will be targeting suppliers of ingredients and packaging for the personal care sector, as well as brand holders and finished goods manufacturers.

Green, mass, prestige, virtual distribution

Particular subject areas that are expected to be of vital importance to conference-goers this year will be virtual beauty distribution, the latest trends in consumer demand for green and sustainable, as well as a detailed look at the mass and prestige channels.

“This state of the Industry Webinar from HBA Global will provide current information that will help product development teams create, market and brand new products to meet customer needs,”​ said a HBA spokesperson.

The speaker line-up for the webinar includes members of the HBA 2011 Faculty, specifically Kelly Kovack, founder of Purpose-Built LLC; Adam Kustin, president of the Shelton group and Ada Polla, founder and president of Alchemie Forever.

Live question and answer session

The webinar preview will also include a live question and answer session, whereby viewers can field questions to the speakers after their presentations have finished.

The HBA 2011 conference program will take place over the three days of the event, which is being held June 28 – 30, and is divided into seven principle tracks covering different essential elements of the industry.

Those seven tracks include two seperate tracks each for marketing and technical presentations, then individual tracks for skincare and international markets, with each track being kicked off by a keynote speech from a top industry executive.

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