Cosmetic Executive Women awards name best eco beauty product of the year

“When it comes to buying beauty products, women are looking for proven performance and value. The CEW Beauty awards make it easy to get insight on the best products in order to be able to make an informed decision when choosing and purchasing a product​”, says CEW president Carlotta Jacobson.

The first CEW Eco Beauty award, sponsored by Givaudan, was created in response to the environmental impact of companies and the growing consumer demand for products that are good for them as well as the planet. It recognises products or product lines which have moved specifically towards the goal of sustainability.

Yves Rocher Culture Bio is the winner!​

The winner of the Eco Beauty award was Yves Rocher North America Culture Bio, which was judged according to four science-based sustainability principles which were promoted by The Natural Step, a non-profit environmental education organization.

The four principles were to reduce and eventually eliminate contribution to the build-up of: substances extracted from the earth’s crust; chemicals and compounds produced by society; the progressive physical degradation and destruction of nature and natural processes; and lastly conditions that undermine people’s capacity to meet their basic human needs.

Judging based on four principles and sub-categories​

Furthermore, each principle had four sub-categories to which the products were also judged; raw material extraction/processing; creation/production; packaging/distribution; and finally use and end of life.

For example, in relation to principle one and the sub-category packaging/distribution, the company states that the product packaging is made from sawdust waste, the glass and plastic is recyclable and the ink is from vegetable dyes.

Yves Rocher North America Culture Bio was chosen as the winner from a list of 10 finalists.