Cosmetics Company Merle Norman gets makeover

Related tags Merle norman Cosmetics 21st century

Los Angeles cosmetics brand Merle Norman has gone through a make-over in commemoration of its 80th birthday.

Reported in The LA Times, the family owned company recently revealed a new look as well as new packaging; plus more than 20 new products and over 100 make-up shades that will be made available to customers in the next six months.

M_erle N_orman

The updated look features pearl white packaging with a clean metallic font. Upcoming products include anti-aging complex emulsion and eye cream, a foundation primer and lip conditioner.

“The packaging had a very old lady look to it. We needed to bring the company into the 21st century”​, said Jack Nethercutt II, Merle Norman CEO.

Related topics Packaging & Design

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