IFF wins fragrance award for breakthrough technology
International Flavors & Fragrances has won the 2011 FiFi Award for Technological Breakthrough of the Year for its encapsulation Time-Touch Technology used for the first time in personal care products.
The new capsule technology is a delivery system usable in hair care products in which individual fragrance droplets are coated with a protective polymeric shell, allowing the wearer to activate the release of the scent, providing control over both timing and intensity of the experience.
"We are thrilled to win this important FiFi Award for Technological Breakthrough," said Nicolas Mirzayantz, group president, Fragrances at IFF.
"We believe our time-touch technology, which delivers a new experience to consumers equivalent to fragrance-on-demand, is a ground-breaking fragrance delivery system that will revolutionize the hair care market."
