P&G voluntarily recalls Clairol hair colorants due to unwanted results

By Andrew McDougall

- Last updated on GMT

Related tags Color

Procter and Gamble has recalled ten shades of its Clairol Natural Instincts products with immediate effect, stating that some of the kits may produce an unwanted color result.

The voluntary recall takes place in the United States, Canada and Puerto Rico, with the company saying it is taking the step due to a mismatched ColorFresh! Revitalizer sachet in the kits that may create the unwanted coloring.

An example of affected packs

P&G has assured consumers that all of the products in the kit remain safe to use, it is only the Revitalizer coloring, which is administered two weeks after initial coloring, that has been affected. The primary hair colorant is not affected according to the consumer goods giant.

The following shades are affected:


  • Natural Instincts Shade 16 Light Auburn (Spiced Tea)
  • Natural Instincts Shade 35 Brown Black (Ebony Mocha)
  • Natural Instincts Creme Shade 03G Light Golden Blonde (Honey Creme)
  • Natural Instincts Creme Shade 7.5 Dark Blonde (Maple Creme)
  • Natural Instincts Creme Shade 21G Medium Golden Brown (Caramel Creme)
  • Natural Instincts Creme Shade 23R Medium Auburn (Raspberry Creme)
  • Natural Instincts Creme Shade 30R Dark Auburn (Cherry Creme)
  • Natural Instincts Creme Shade 31 Darkest Brown (Coffee Creme)
  • Natural Instincts Vibrant Shade 9 Natural Light Blonde (Blonde Vibrance)
  • Natural Instincts Vibrant Shade 10 Extra Light Blonde (Sun-Kissed Blonde)

P&G is removing the products in question from store shelves and has informed regulatory authorities in the affected countries.

Consumers with one of the impacted sachets have been told they can still use everything else in the kit, including the main colorant and color conditioning treatment, but should discard the ColorFresh! Revitalizer sachet.

Clairol has stated that it expects the affected shades and products to be back on shelves in May 2011.

Related topics Regulation & Safety

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