Colbert revamps sustainable pack for increased flexibility

By Andrew McDougall

- Last updated on GMT

Related tags: Packaging, Sustainable packaging

Colbert Packaging has re-engineered its EnviroGuard consumer product packaging with design improvements in a bid to increase flexibility for customers whilst maintaining its sustainable claims.

The EnviroGuard pack, an alternative to the traditional clam shell packaging, is designed for a variety of consumer goods including cosmetic and personal care products.

“The former EnviroGuard design was limited both in its paperboard requirements and in the way the ribbed paperboard tray was integrated,” ​said Glenn Grosskopf, vice president of product development for Colbert.

Limitless design combinations

Grosskopf explained that the original EnviroGuard design is still available to customers, but the design combinations of the new concept are now virtually limitless, whilst maintaining the same strong benefits.

“Customers now have the option of incorporating other materials into the design and also integrating flat paperboard on the front or back of the package to customize their use of the tray,”​ he added.

EnviroGuard was originally developed in 2006 by the carton and paperboard manufacturer as a fully recyclable sister product to BlisterGuard, Colbert’s secure and sustainable packaging solution: an alternative to plastic clamshells.

According to Colbert, BlisterGuard is designed to reduce the use of petroleum-based plastics by up to 70 percent while retaining the tear-resistance found in clamshells, whereas EnviroGuard was initially designed to be made entirely of tear-resistant paperboard and free of all plastics.

Emphasis on flexibility

The new design improvements made to EnviroGuard, highlighted by the Ilinois-based company, now enable customers to use any combination of solid bleached sulfate paperboard, corrugate and even small amounts of plastic, as well as flexibility in how the ribbed tray is structured.

The reengineered design enables Colbert customers to work with Colbert to create a customized design based on their product needs, while finding a balance of package security and sustainability.

Colbert added that it offers increased rigidity, which adds security, and an improved product to package ratio.

There is also a large printable area that helps manufacturers achieve better shelf presentation and brand awareness for their products.

Related topics: Packaging & Design, Packaging

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