Procter & Gamble winning back market share

Related tags Market share Marketing

Procter & Gamble is starting to win back market market share it lost during the financial downturn as consumers shifted to value products and private label.

However, the company's recently published second quarter results reveal that its market share is now rebounding back to pre-crisis levels, which according to financial expert Ryan Furhmann should help it achieve double digit returns over the long-term.

Although gains were relatively modests - with sales growing just 2 percent during the quarter - organic sales increases in the high return grooming category peaked at 6 percent.

"Being able to balance all of the different brand varieties on a global scale is impressive and P&G attributes it to an understanding of the consumer and subsequent product innovation and distribution scale and efficiency to "reach retailers and consumers at the right place and time,"​ Furhmann said.

Related topics Business & Financial

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