Vintage design gains new success for HCT
The latest pack for the Laura Mercier Holiday collection created by the US arm of HCT Packaging is styled on the latest beauty trend of ‘vintage’ according to the company.
The limited edition Luxe Color Palette is a travel friendly case which contains a variety of colors and tools.
"The allure of vintage has been an important trend within the beauty sector for several years, and we predict that it will continue to appeal to consumers bored with cheaper, modern packaging,” said Rebecca Goswell, global creative director at HCT.
HCT USA manufactured the pack with a vintage look, creating a custom insert for the palette along with a magnetic clasp.
“Indeed; being deliberately minimalist has ensured that as a stock item; this palette is actually extremely flexible with alternative pan inserts and lid embellishment options in the pipeline for 2011" added Goswell.
