Mascara line purrs like a panther with new HCT pack

By Andrew McDougall

- Last updated on GMT

Related tags: Unit load, Authentication, Packaging

Mascara beauty brand Ultraflesh has called upon HCT Packaging to design and manufacture the casing for its latest product.

Ultraflesh creators Gold Grenade turned to HCT CA to create a ‘stand out’ piece for its Panthera mascara line.

“When Gold Grenade first approached us with the concept of a panther head topped mascara for their new brand, Ultraflesh, I was really eager to see how we could bring their vision to life,”​ said Jenny Hsu, director of Packaging Innovation at HCT CA.

H_C_T PantherPack

What resulted is a glossy black pack with a panther’s head at its base (pictured) which has been molded out of clear acrylic that HCT has tinted black in an attempt to mimic the look of black glass.

“This piece is one of the most intricate plastic molded parts HCT has created, and it was a challenge to design something that the client was satisfied with that could also be successfully injection molded,”​ commented Armando Villarreal, senior design engineer at HCT CA.

Package design

“The collar was molded as a separate piece with a matte finish to achieve a good transition between the bottle and panther head. We added embossed logos around the collar and on top of the cap to make the brand an integral part of the packaging design,”​ he said

The dual-purpose brush also combines a brush with a comb on one side to create definition and length, which HCT CA says will avoid clumps.

“In the end, we were able to create a sleek and unique component that looks like nothing else on the market while engineering a solid package that performs well,”​ Villareal concluded.

Hsu shared Villareal’s satisfaction at the final result saying she was proud of the combination of the company’s engineering, tooling and manufacturing that were utilized, branding them as ‘HCT’s strongest resources’.

Related topics: Packaging & Design, Packaging

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