NPA reaches landmark natural certification
The Natural Products Association (NPA) has granted the 500th certification to products and ingredients under its Natural Seal, making it the first certification program in the US focused on the verification of natural products and ingredients.
The NPA Natural Seal helps consumers easily identify products that meet the its ‘natural’ standard. In order to achieve this personal care and home care products have to be at least 95 percent natural, excluding water.
“The NPA Natural Seal is quickly growing in visibility and consumer awareness nationwide. Brands that have been certified by NPA know the value that the NPA seal brings to an increasingly competitive marketplace,” said John Gay, NPA CEO.
Earlier this year, NPA strengthened the Natural Standard by requiring 100 percent natural fragrances for personal care products. NPA also offers discounts on products formulated with NPA-certified ingredients.
