Avalon Organics opts for post-consumer recycled bottles

The conversion from virgin PET to PCR PET is the first of such moves for Hain Celestial and aims to better reflect the fact that the brand is a part of the growing trend for natural products.

The new packaging will first appear in the Avalon Organics 11oz oval flask bottles for shampoos and conditioners, together with the 12oz round bullet containers for hand soaps, bath and shower get, and hand and body lotions.

Extending the green focus into packaging​

Although natural and organic cosmetic products have traditionally focused on the formulations by specifying natural and organic ingredients, increasingly such brands are turning the focus to greener packaging alternatives too.

Gaining kudos from consumers who are looking for products with a reduced carbon footprint, Hain Celestial says that the switch to PCR PET provides ‘major sustainability benefits’.

The initiative serves to reduce the carbon footprint for the packaging by 46 percent. Hain Celestial says this figure was calculated on the basis that there will be an annual reduction of 258,000kgs of carbon dioxide consumption, while the energy consumption for its products has been reduced by 71 percent.

Reducing PET in landfill​

Ultimately the company estimates that the initiative to swap to PCR PET will reduce the amount of PET bottles going to landfill by nearly four million every year.

But as well as environmental benefits, Hain Celestial also claims that the new packaging has bought about a number of specific benefits to the design and functionality of the packaging itself.

“Due to slight modifications in bottle configuration and without adding weight, Amcor was able to deliver greater bottle performance with a more rigid and robust container that was easier to fill and label,”​ said Manuel Mosqueda, packaging engineer for Hain Celestial.