The adhesive is made with medical-grade materials that has been designed to sit discreetly, hidden by the natural crease that forms on the eyelid at the back of the eyeball.
It is also claimed that eyeshadow can be applied on top of the adhesive contour or can be worn make-up free and be equally invisible.
Quick fix approach to anti-aging
The product is primarily aimed at the anti-aging category, targeting the fact that as the skin ages, the skin on and around the eyelids gradually loses its elasticity and begins to sag, a factor that is exacerbated by a lack of sleep or air travel.
This age-related condition means that the sagging skin on the upper eyelid starts to obscure the edge of the eyelid and eyelashes, symptoms the contours aim to remedy by lifting the skin and giving the eyes a more refreshed appearance, the company claims.
Created by Victoria McGill, a former model and professional make-up artist, the product aims to give instant improvement to both the shape and general appearance of the eye, a claim that anti-aging creams and serums or cosmetic procedures are hard pushed to make.
'Entirely new approach to beauty'
"This is an entirely new approach to the beauty routine that will change the way women get ready on a daily basis," said Steve Winkler, president of Victoria Mcgill Enterprises.
The single use strips, which are drug- and latex-free and can be worn on a daily basis, are being marketed for $26 for a box of 32.