Luxe Pack New York opens its doors today

By Simon Pitman

- Last updated on GMT

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The Luxe Pack New York show is to open its doors over the next two days and the CosmeticsDesign team will be there, reporting all the highlights of the event.

The show will include over 100 of the world’s leading suppliers of packaging to the luxury consumer goods market, a category hard hit by the recent economic downturn, but one that is now showing signs of recovery.

This year the event has a more comprehensive seminar program, which includes the latest trends in the packaging industry, as well as focusing on strategies aimed at getting ahead in the tough and highly competitive market conditions.

In total there will be eight seminars, four on each day, given by leading industry figures from some of the most prominent packaging players in the business.

Seminars on sustainability and marketing strategy

Today, the seminar program will start off with a presentation from Alcan Packaging Beauty entitled: ‘The art of reduction’, which will focus on eco design. In the afternoon, another presentation will be given by packaging design consultant Marc Rosan, entitled: ‘Packaging for the reality – the sobering effects of the recession’.

On Thursday, the program will include an overview on the luxury goods market from research group Euromonitor, as well as a presentation from The International Luxury Business Association, which will look at growth opportunities in the segment worldwide.

This year, the event will take place at the Metropolitan Pavilion and Altman Building on West 18th Street, a venue that creates a total floor space of over 40,000 square feet.

Luxury focus concentrates on cosmetics

Although the show is focused on the entire luxury goods market, including food, drinks and jewelry, the personal care and cosmetics market remains very much the focus for the show, with a particular emphasis on both luxury skin care and fragrances.

In 2009, 62 per cent of those attending the event said they had interests in the cosmetics category, while a further 36 percent said they were focused on the personal care category.

In addition, 95 percent of visitors described themselves as US-based, while 38 percent described themselves as packaging buyers. A further 16 percent described themselves as packaging users.

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