Fusion Packaging helps Arbonne revamp cosmetics line

By Katie Nichol

- Last updated on GMT

Related tags: Human skin color, Arbonne

Arbonne International, a direct seller of skin care and color cosmetics has updated its liquid foundation and make-up primer with the help of US-based Fusion Packaging.

According to Fusion Packaging, the revamp included both the reformulation and repackaging of the products.

“Arbonne was facing challenges with its product formulas clogging in the traditional dip tube pump and it wanted to update the overall look of the items with more modern aesthetics,” ​Casey Allen, marketing manager at Fusion Packaging told CosmeticsDesign.com USA.

Transition to airless packaging

Arbonne chose to upgrade its product packaging from glass to plastic, the main reason for which was the company’s desire to use an airless dispensing system, according to Allen.

Airless packaging has become a popular choice for skin care products, as it helps to preserve the formulation as well as ensuring that nearly 100 percent of the product is evacuated.

ArbonneFusion

To complete the packaging makeover, the actuator, collar and cap were sprayed gunmetal gray, and the Arbonne logo was debossed on the top of the cap.

According to Arbonne, the make-up primer creates a smooth canvas for make-up application by visually diminishing fine lines and pores, and contains hyaluronic filling spheres, polypeptides, horsetail extract, green tea leaf and grapeseed extract

The liquid foundation boasts skin firming properties, the company claims, helping to lift the appearance of facial contours while creating a smooth and even skin tone. In addition, the zinc-oxide containing foundation helps to protect against UV rays.

Building on relationship with Fusion

This is not the first time Arbonne has partnered with Fusion Packaging, as the company recently designed and manufactured the new packaging for Arbonne’s premier skincare brand, RE9 Advanced.

The line includes acrylic airless bottles as well as acrylic jars, and according to Arbonne, Fusion Packaging’s airless pumps performed consistently better than competitor products when priming and evacuating the product.

In addition, the vice president of global supply chain at Arbonne, Greg Chambers, said the Fusion Packaging pump’s non metal fluid path ensures compatibility with the company’s products in the range and their viscosities.

Related topics: Packaging & Design

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