Mintel's Nica Lewis discusses innovation influences and formulation challenges
This content item was originally published on www.cosmeticsdesign-europe.com, a William Reed online publication.
With influences for innovation in the cosmetics industry coming from many areas, market research company Mintel has identified four key beauty trends for 2010.
Focusing on the Nu Natural trend in which a shift towards the use of vegetables in cosmetics formulations is being seen, Lewis identifies popular emerging ingredients in this area.
New trends mean formulation challenges, and Lewis highlights some of these, including the delivery of active ingredients and those associated with the Beauty Food trend.