Marketing software helps Paula’s Choice double revenues

Online cosmetics company Paula’s Choice claims to have doubled its email marketing revenue through the use of Lyris HQ software.

Lyris HQ has helped the company to manage its online marketing campaigns through its email marketing and email delivery campaigns.

According to Lyris, Paula’s Choice has also achieved above-average click rates for the industry, as well as increasing email deliverability up to 98 percent and customer engagement.

“Using Lyris we have been able to effectively target our subscribers with customized and relevant content so they are more likely to open, read and respond to our messages,” ​said Cynthia Short, Paula’s Choice senior director of marketing.

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