Estée Lauder creates Corporate Marketing Center of Excellence

Related tags Marketing

The Estée Lauder Companies has established a new Corporate Marketing Center of Excellence designed to better understand its global consumers.

Leading the Corporate Marketing Team will be Georgia Garinois-Melenikiotou, who is set to take up the position of senior vice president of corporate marketing on April 1.

In order to develop global consumer knowledge and marketing capability, activities will focus on CRM, advertising and media services, consumer research and digital marketing, according to the company.

“Our mission is to understand global consumers as well as Mrs. Estée Lauder understood her first consumers at high end retail accounts when she founded our company,” ​said president and CEO Fabrizio Freda.

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