Increase in consumer expectations prompts sun care innovation
The document, entitled ‘Sun Care Products: A Global Strategic Business Report’, examines the global market for sun care in the three main categories of sun protection, self-tanning and after-sun products.
It highlighted that the market for sun care products, which is expected to be worth $5.6billion globally by 2015, is mainly being driven by increasing consumer awareness in the importance of sun protection.
Focus on sun care with additional benefits
GIA noted that as a result of rising consumer expectations, innovation has been boosted worldwide, as manufacturers develop sun care products with additional benefits such as anti-aging components, fragrances and glittery or rapid-drying effects.
The report also identified that sales in the market are being boosted by innovations such as sunless tanners with sunscreen and insect repellent features, and sun care products that offer protection from both UVA and UVB rays.
Amongst the recent product launches highlighted by the report was Caudalié’s Soleil Divin; an anti-aging facial sun care product with SPF 30. The French company’s product is designed for all skin types and contains patented grape-seed polyphenols.
Beiersdorf’s Nivea brand launched an invisible protection spray available in three different SPF levels. According to the company, the spray has a non-greasy and transparent texture, and is quickly absorbed into the skin.
Piz Buin focused on convenience with the launch of Sunband; a wristband that the company says contains enough sun lotion for three full-body applications, making it ideal for those with an active outdoor lifestyle.
Rising demand for SPF-containing personal care products
The report, which revealed that the US and Europe dominates the market for sun care products, also noted a growing demand for SPF-containing personal care products, such as anti-aging skincare and products aimed at children.
After-sun products that offer anti-aging benefits are a key driver in this particular market segment, according to the report, which noted that consumers are also increasingly looking for products that claim skincare and relaxtion benefits.
