Peacekeeper cause-metics gives more to charity with new products

By Katie Nichol

- Last updated on GMT

Related tags Cosmetics

The first all-benefit cosmetics company, Peacekeeper Cause-metics, which donates to women’s health advocacy and urgent human rights issues, has added four lip balm flavors to its product range.

All-benefit companies give all their distributable profits to charity after taxes, debt repayment, financing costs and reasonable working capital reserves.

Product and cash donations

To date, US-based Peacekeeper has donated over $55,000 in cash to women-focused non-profit organizations such as Women’s Law, a provider of information for women affected by domestic violence or sexual assault, and V-day, a global movement that aims to end violence against women.

Peacekeeper also donates its cosmetics products to silent auctions or VIP events, such as those of Amnesty International and the American Music Awards. Since the company was founded, it has donated over $30,000 worth of products to charitable causes.

Beauty for Humanity

The company’s natural cosmetics products, which also includes lipstick, nail polish and lip gloss, contain both sustainable and organic ingredients.

As part of its Beauty for Humanity project, Peacekeeper sources raw ingredients such as rosemary and spearmint from third world farmers and gives micro-credit loans to the families of those farmers.

Cosmetics for charity

According to market researchers Mintel, 336 personal care products with a claim to charity were launched in the US in 2009, compared with just 22 in 2005.

UK-based cosmetics company Lush is another company that donates significant proportions of profit to charitable organizations. One hundred percent of the retail price (after tax) of its charity pots are donated to charities around the world that support animal rights, environmental protection and humanitarian concerns.

The company’s website states that 18,647 pots of the hand and body lotion have been sold so far across North America.

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