P&G commits to ramping up sustainable products

By Simon Pitman

- Last updated on GMT

Related tags: Carbon dioxide

Procter & Gamble says it will increase its commitment to producing more sustainable products at the 2009 Clinton Global Initiative Annual Meeting.

Speaking at the annual conference, which was held in New York City, Dimitri Panaytopoulos, P&G vice chair of global household care, said that the company aims to put 30 million of the company’s sustainable innovation products in US households by the end of 2010.

The pledge comes under the company’s Future Friendly commitment, which forms a part of the company’s previously announced and larger goal to introduce cumulative sales of $50 billion in sustainable products between 2007 and 2012.

The Future Friendly program is what P&G describes as an educational initiative targeting US consumers to make better informed decisions with regards to purchasing more sustainable products that have a reduced impact on the environment.

More environmentally-friendly products

As an example of its more sustainable product portfolio, P&G highlighted the launch of a 20 percent slimmer Pampers brand diaper, which is said to be just as effective, while using less material and having a reduced environmental impact as a result.

“We are grateful to the Clinton Global Initiative and our many partners for all their inspiration and support as we move forward with the program to provide environmentally sustainable products,”​ said Panaytopolous.

Back in March of this year the company announced a new thee-fold plan of action, placing further emphasis on innovative and sustainable products, reductions on emissions and utilities associated with the production process, together with a greater commitment to charity work focusing on education and sanitation in developing countries.

P&G works to improve its public image

P&G has worked hard on its public image in recent years, attempting to forge an image of a caring and progressive company, while still retaining the title of being the world’s largest consumer goods company.

The company says that this means these products will represent a reduced environmental footprint greater than or equal to 10 percent, compared to previous or alternative products.

Likewise, the company is also targeting a 20 percent reduction in carbon dioxide emissions, energy consumption, water consumption and waste disposal, leading to a total reduction in all these categories of 50 percent up to 2010.

Related topics: Market Trends

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