Former P&G vice president appointed to Arbonne CEO

- Last updated on GMT

California-based Arbonne has appointed Katherine Napier as the company’s new CEO in the hope of strengthening the company’s position in the direct selling market.

The company currently offers a wide range of Swiss inspired skin care claiming it is ‘Formulated in Switzerland, Made in the USA.

Arbonne is looking to the new CEO, who most recently was senior vice president for marketing at McDonald’s, to push the company’s international growth.

With McDonald’s, Napier led the company’s renewed growth in Europe with new products offerings better suited to cultural differences in the markets.

“Kay [Katherine] Napier brings the vision, experience and insight required to lead Arbonne through its next phase of growth,”​ said Ira Kleinman, Arbonne’s Chairman.

“While Kay has deep grounding in marketing and development, she also brings a high level of operating experience, which will be critical to Arbonne’s long term growth.”

Experience in women’s health and supplements

Napier’s experience at P&G as head of Women’s Health and Vitality fits well with Arbonne’s products portfolio which as well as topical skin care products also offers a number of supplement products for weight loss, detox and skin health.

At P&G she built a number of product lines in health, beauty care, feminine protection and nutrition and Arbonne as well as encouraging the consumer goods giant to place a greater focus on women’s health and wellbeing.

According to Arbonne, Napier has been guided by the principle that educated, driven women represent enormous untapped potential; a value that fits well with the company’s direct selling channel as well as its product mix.

The company recently launched a new skin care range based on nutrients extracted from kiwi, carrot, strawberry, mango and pumpkin.

According to the company, the range uses an extraction technology exclusive to Arbonne which allows the botanical phytonutrients to remain encapsulated as they are extracted.

The FC5 hydrating skin care range includes eight products, with combinations that target dry to normal skin, oily to combination skin and two specific products – hydrating under eye cream and an exfoliation - for any skin type.

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