La Mav launches organic anti-aging range in Australia

By Simon Pitman

- Last updated on GMT

Australian skin care provider La Mav has launched one of the world’s first organic certified anti-aging skin care ranges.

La Mav Organic Skin Science has been formulated with certified organic anti-aging ingredients, a formulation, which is backed up with independent scientific studies to demonstrate its efficacy.

Claimed as the first totally organic anti-aging range on the Australian market and recognized by the Australian Food Chain, the range of products has been developed around the company's patented Three Tier Formula.

Three Tier Formula

This formula is claimed to be a more effective and efficient approach to formulation that, for the first tier, involves the active constituents, followed by specialty oils for the second tier and finally base ingredients for the third tier.

Key ingredients include chlorella vulgaris - a natural active extract targeting dark circles and skin restructuring; pisum sativum - a high-level anti-wrinkle extract from green plants; and argania spinosa extract - which comes from Argan trees and targets wrinkles in specific areas such as the neck and around the eyes.

Other key ingredients and extracts include sodium hyaluronate, hibiscus esculentus, cassia alata leaf and maringa pterygosperma.

Three categories and 17 products

The product range falls into three categories: cleanse, tone and polish; hydrate; and treat and optimise, which adds up to a range of 17 different products, covering all bases, including a smoothing serum and repair gel as well as a night time repair formula and a purifying foam cleanser.

The range has been created by company founder Tarj Mavi, who has a background in the scientific research and development of personal care formulations. It will be made available to Australian consumers through selected retail outlets in the country and to worldwide consumers through the company’s website.

The company was started in 2005, with the first products launched in June this year.

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