Beraca forms partnership with DeWolf to target North American market
Beraca produces health and personal care ingredients, which are sourced from the Amazon rainforest, some of which are certified as organic. The company is present in 40 countries worldwide, but this latest partnership allows it to expand in Northern America.
DeWolf is a supplier of specialty chemicals to the personal care industry in the US and will be responsible for marketing Beraca’s products in the East Coast. Glenn Corporation, an independent company bought by DeWolf in June last year, will now cover the MidWest for Beraca.
Meets growing demand for organic products
Daniel Sabara, Corporate Director of Beraca said: “As a leader in its segment, I’m sure DeWolf will help to increase Beraca’s recognition in the United States. At the same time, we are reinforcing its portfolio of natural and organic ingredients sustainably sourced in a scenario of growing demand”.
According to Organic Monitor, the global sales of natural cosmetics recorded a growth of 14 per cent in 2007 and those in the industry are predicting that the organic trend is set to rise even more. From both DeWolf and Beraca’s perspective, this partnership is a way of gearing up to the organic boom.
“We’ve been experiencing a great demand for high-performance ingredients from sustainable sources. Partnering with Beraca, a company with a tradition in environmentally responsible and socially fair practices, offers us the opportunity to better meet these customers needs”, said Hank DeWolf, President of DeWolf.
Joining forces to focus on organic products
DeWolf Chemical and Glenn Corporation will be distributing Beraca’s exiting product lines, including ‘BioScrubs’ and ‘Active performance systems’. In addition, the company will be distributing a new hair care product launched by Beraca in April.
Beraca has said that it intends on focusing on the organic content of their products in order to satisfy the growing consumer preference for natural products.
“Beraca is now focusing on synthetic replacement. Our aim is to keep developing natural ingredients that can efficiently substitute artifical formulations”, Sabara said.