Glow-in-the-dark ink from Alpha Packaging arm targets unusual cosmetics

By Guy Montague-Jones

- Last updated on GMT

Related tags: Alpha packaging, Printing

Technigraph has developed glow-in-the-dark ink that could be used for Halloween cosmetics, glowing night cream pots or romantic perfumes.

These are some of the design ideas for the ink suggested by Technigraph, which is the decorating division of Alpha Packaging.

High margin, impulse sales

Glow-in-the-dark ink is marketed as an opportunity for companies seeking high-margin, impulse driven sales and as a means of capturing the attention of consumers.

One potential market for the product is Halloween. Alpha Packaging said the number of Halloween-inspired products has expanded from pumpkins, candy and costumes to novelty consumer goods.

Examples include special packaging and scents for Halloween promotions at Bath & Body Works and pumpkin scented shampoos and grooming products for dogs from PETCO.

Potential beauty applications

In the cosmetics sphere, Alpha Packaging marketing manager Marny Bielefeldt suggested some potential applications.

“Night creams for women could have a glowing moon and stars, or other decorative elements that glow when the product sits on the bedside table.

“Perfumes that appeal to romantic evenings could also have glowing design elements on their labels – it’s really only limited to the imagination of the packaging designer!”

Glow-in-the-dark ink can be printed directly onto bottles, jars, closures, soft tubes and custom parts made from plastics, glass and metals.

The ink can be applied in-line with up to six screen print colors or other Technigraph printing processes. The company’s in-house design team can work with customers to develop new artwork or take existing artwork and adapt it to take advantage of the ink’s glow.

Related topics: Packaging & Design, Packaging

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