Attracting celebrities including Dustin Hoffman, Mary J. Blige and Kate Walsh as well as industry leaders, FiFi is the biggest annual awards ceremony in the fragrance world.
Rochelle Bloom, President of The Fragrance Foundation said: “The FiFi Awards calls attention to the artistry and pleasure of wearing fragrance and showcases great talent and creativity. Who wouldn’t want to rush out and try all of these brilliant little numbers?”
Coty cleans up
Among the little numbers to win awards were six perfumes from the beauty and fragrance house Coty.
“This year’s FiFi Awards was a phenomenal night for Coty,” said Bernd Beetz, CEO of Coty. “It is both an honor and a privilege to receive six awards, and have nine Coty fragrances nominated by The Fragrance Foundation.”
In the Coty stable winners included Harajuka Lovers Fragrance, which picked up Women’s Luxe award and McGraw by Tim McGraw, which scooped the Men’s Popular Appeal award.
Coty’s Davidoff Cool Water also entered the Fragrance Hall of Fame along with White Diamonds Elizabeth Taylor by Elizabeth Arden.
Other notable winners include Sean John, also known as Sean ‘Diddy’ Combs, who won the Men’s Luxe award for his I am King fragrance.
Sean John’s scent, described as “an untraditional fresh fruity” fragrance, was launched last year with support from the largest ever billboard to hang in Times Square.
On receiving the FiFi award Combs said: “To receive our second award for Fragrance of the Year in the Men's Luxe category for our newest men's fragrance, I Am King, is truly a dream come true for me.”
Other major winners at the awards ceremony included American Beauty Beloved by BeautyBank in the Women’s Popular Appeal category and Paris Hilton, who picked up the Female Celebrity Fragrance of the Year award.
Fragrance Foundation said Paris Hilton has a “unique and fun approach to the business” and is looking forward to launching her sixth fragrance in June this year.
Meanwhile, the Hall of Fame award went to fashion designer Marc Jacobs. The Fragrance Foundation said: “Marc’s contribution to the fragrance industry started with his very first signature fragrance and now encompasses many different and delicious aromas all imbued with his personality and flair.”