Frutarom launches marine bioactive nutricosmetic extract

By Simon Pitman

- Last updated on GMT

Related tags North american market Marketing United states

New Jersey-based Frutarom is launching a new marine extract based nutricosmetic in the US, born out of its new business relationship with France-based Copalis.

Known as Collactive, the product has already been launched in Europe but is now being made available in the North American market for the first time.

The formulation is derived from a host of marine-based extracts sourced in France, marketed as a ‘beauty from within’ product that aims to replenish the skin’s collagen and elastin.

The company is simultaneously launching two other marine extract based products for the supplements category, and all three will be showcased at the forthcoming Supplyside East show, held in New Jersey, April 27 – 29.

Clinical studies back up company claims

“These research-supported sea ingredients offer optimum solutions to many of the top health issues our nation is facing,”​ said Laurent Leduc, VP of Frutarom’s US health division.

At the event Frutarom will showcase Collactive in a beverage, to demonstrate how it can be used as a natural anti-wrinkle product in a healthy, convenient and highly effective form, Leduc added.

Frutarom recently released results from a clinical study claiming that Collactive can significantly reduce wrinkles in women after 28 days of treatments, research the company will be citing in the promotion of the product.

Collactive enhances the skin's collagen and elastin

Collactive is made up of marine collagen and elastin peptides and has been formulated to contain the same ratios of collagen and elastin found in any normal, healthy skin.

Frutarom says that when the product is taken orally the collagen and elastin it contains have been shown to have a ‘synergistic’ anti-wrinkle effect, which helps to tone and firm the skin and minimize lines and wrinkles, while increasing moisture retention.

Frutarom announced its new business partnership with Coplis back in February, giving it the chance to market the French company’s oral cosmetic products in the North American market for the first time.

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