Fusion looks to break packaging mold with new curvy airless line

By Guy Montague-Jones

- Last updated on GMT

Related tags: Bottle, Jar

Fusion Packaging has launched a range of curvy airless bottles and jars targeted at luxury skincare manufacturers looking to stand out from the crowd.

By developing curvy skincare packaging, Fusion claims to be responding to demand from cosmetics manufacturers for something that breaks the established mold.

“I am constantly asked by skincare companies why all airless bottles and acrylic jars are either round or square,”​ said Fusion co-founder Derek Harvey. “Kurve is the answer they’ve been searching for.”

Standing out from the crowd

Luxury manufacturers are struggling in the current economic climate so packaging beauty products in a way that makes them jump out at consumers is more important than ever.

In Kurve, Fusion claims to have developed a packaging line to help luxury manufacturers achieve this all important goal. Fusion marketing manager Casey Allen told CosmeticsDesign.com: “The curvy designs fit nicely into the hand and create a great look for higher end skincare brands.”

A challenge for the engineering department

Allen said the Kurve range took up a lot of time and effort in the engineering department to create the outer shape while maintaining a round interior for the airless system.

The line includes an airless bottle in 15ml and 30ml and an acrylic jar in 30ml and 50ml and additional sizes of both products are being developed. Although the products are curvy, they can be combined with a range of decorative options such as custom colors, silk screening, hot stamping, UV metalizing and offset printing.

Being airless designs, Fusion said the Kurve line is expected to prove popular with high-end manufacturers. By keeping air and other contaminants out of the dispensing system, airless packaging helps extend the life of formulations.

Related topics: Packaging & Design

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