Athena Cosmetics launches conditioner for thinning hair

By staff reporter

- Last updated on GMT

Related tags: Glaucoma, According to jim

California-based Athena Cosmetics has launched a product designed for thinning hair following the release of its thickening eyelash conditioner.

Hair by RevitaLash is based on many of the same ingredients as the company’s flagship eyelash conditioning product, according to Athena, which has high hopes for the new addition.

Hair appears thicker, fuller

According to the company, the product fortifies and strengthens hair so it appears thicker, fuller and more attractive.

The foam is to be massaged into the scalp where thicker hair is desired, and the company claim pre-market test results show noticeable improvements in two weeks.

Michael Brinkenhoff, founder of Athena, hopes the product will be as popular with consumers as the RevitaLash eyelash conditioner which can be found in over 5,000 establishments across the country and over the internet.

Rough with smooth

The company’s flagship product has not always had such a smooth ride, however.

In November 2007, following the seizure of an eyelash conditioner from rival Jan Marini by the FDA, Athena voluntarily removed its product from the market.

Regulatory concern over the ingredient bimatoprost, which is approved in for the treatment of glaucoma, was cited as the reason behind the removal, although at the time Athena simultaneously assured all its customers the product was safe.

According to the company, the reformulated product, launched shortly after the original product was removed from the market, does not contain the contentious ingredient.

Related topics: Market Trends

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