Coty plan Faith Hill fragrance release for holiday next year
Hill joins the likes of Jennifer Lopez and Sarah Jessica Parker who have already released a number of fragrances with the company.
Holiday launch next year
Although the product is yet to be named, Coty has stated the fragrance is likely to hit the shelves in the fall or winter of next year.
Commenting on the choice of the star, CEO Bernd Beetz said: “Faith Hill defines all-American beauty.
“Her ability to juggle a widely successful career and family, while embodying grace, glamour and style, is an inspiration to women,” he added.
The company’s celebrity fragrances remain a strong earner even though some industry insiders are suggesting a move away from the category might spur the industry into further growth.
Sales increase
Sales results for the year ending June 30 2008 improved 23 percent on last year’s figures, much of this driven by success in the beauty division that includes many celebrity offerings.
Particular highlights for the year were new launches Kate by Kate Moss and David Beckham Intimately Night.
The company’s designer fragrance portfolio has also received a boost of late from fashion house Balenciaga.
The Italian name, now part of the French group PPR, released its first fragrance back in 1946 and its recent partnership with Coty, signed back in October, is an attempt to recapture its former heyday.
